Where we started

Client Objectives

Goal #1

Consistency

Capitalilze on the momentum the client received from the initial Kickstarter campaign; improve visuals across website and socials and ensure consistency and cohesion going forward

Create eye-catching images of the cases and accessories that capture the essence of the brand and the motivation behind it; generate clean, colorful images and videos that show off the products

Together with the client and the project manager a shot list was created for each session, listing out each individual product that needed assets. Usually a separate shot list was created for both photo and video to help with organization and to make sure items didn’t get missed. A planning call usually happened a week or two prior to the session and goals were outlined so everyone was on the same page.

A large piece of the puzzle for OpenCase is models (both full person and hands). Each model was provided with a suggested clothing list and instructed to come with clean nails. The project manager created a spreadsheet to keep the models, locations, and scheduling organized. I often assisted in securing models, locations, and sourcing props.

The Results!!

Drive traffic to the website, online shop, and socials to promote company growth; reach new target audiences for increased sales and revenue; gain reputation and following within the tech community