branding

Heaven's Storm Photography | Personal Brand Photo Session

With the impact of social media on businesses these days, it’s so important for business owners to have quality content to use to promote themselves and their work. That’s where the niche of Personal Brand Photography comes in! We walk together through the process of creating images that help tell your story. I often meet with clients for ahead of time to talk through what you want and need from the session, and I have a comprehensive questionnaire that helps me know what to shoot, where to shoot, and what to have you bring and wear. I also have a formula that I use to determine how many photos of various things to get — photos of you, detail shots, products shots, etc.

My friend Sarah of Heaven’s Storm Photography was my latest personal brand client, and she is a fellow photographer based out of Decatur. Her website and brand include lots of light and airy images and a color palette of pink, green, and white. Her favorite things include dancing, the color pink, Pepsi, her camera, cupcakes, and her family. We worked hard to incorporate all those things, and I can’t wait to see how she uses her final images in her online presence!

Moderation Maven | Personal Brand Photography

It was my pleasure to work with my friend Leia on her personal brand photography shoot! Leia is the face behind Moderation Maven, where she is passionate about nutrition and educating people about food myths, labels, and fear-mongering when it comes to agriculture and food.

Leia has a regular segment on the WCIA Morning Show where she shares recipes with the viewers. This particular day was just ahead of Valentine’s Day, so she made up a decadent chocolate cake that was balanced out with fresh whipped cream and lots of seasonal fruits! We then went on to a local grocery store where we did some social media images, headshots, and some promotional photos in the aisles.

I like to tell my brand photography clients that my goal is to give you lots of great stock images that are your own, and not something random you pulled off the internet. We sit down for a face-to-face meeting where we brainstorm and discuss what makes sense for your business and your brand. Leia wanted photos of food labels (alone and comparing them), photos of her choosing fresh produce, a few photos of herself, and then some social media “filler photos” — using her phone for Instagram, close-ups of food, recipe-specific prepared food, and so on.

Part 2 of this shoot is yet to come, so stay tuned!!