personal brand photography

Heaven's Storm Photography | Personal Brand Photo Session

With the impact of social media on businesses these days, it’s so important for business owners to have quality content to use to promote themselves and their work. That’s where the niche of Personal Brand Photography comes in! We walk together through the process of creating images that help tell your story. I often meet with clients for ahead of time to talk through what you want and need from the session, and I have a comprehensive questionnaire that helps me know what to shoot, where to shoot, and what to have you bring and wear. I also have a formula that I use to determine how many photos of various things to get — photos of you, detail shots, products shots, etc.

My friend Sarah of Heaven’s Storm Photography was my latest personal brand client, and she is a fellow photographer based out of Decatur. Her website and brand include lots of light and airy images and a color palette of pink, green, and white. Her favorite things include dancing, the color pink, Pepsi, her camera, cupcakes, and her family. We worked hard to incorporate all those things, and I can’t wait to see how she uses her final images in her online presence!

Moderation Maven | Personal Brand Photography

It was my pleasure to work with my friend Leia on her personal brand photography shoot! Leia is the face behind Moderation Maven, where she is passionate about nutrition and educating people about food myths, labels, and fear-mongering when it comes to agriculture and food.

Leia has a regular segment on the WCIA Morning Show where she shares recipes with the viewers. This particular day was just ahead of Valentine’s Day, so she made up a decadent chocolate cake that was balanced out with fresh whipped cream and lots of seasonal fruits! We then went on to a local grocery store where we did some social media images, headshots, and some promotional photos in the aisles.

I like to tell my brand photography clients that my goal is to give you lots of great stock images that are your own, and not something random you pulled off the internet. We sit down for a face-to-face meeting where we brainstorm and discuss what makes sense for your business and your brand. Leia wanted photos of food labels (alone and comparing them), photos of her choosing fresh produce, a few photos of herself, and then some social media “filler photos” — using her phone for Instagram, close-ups of food, recipe-specific prepared food, and so on.

Part 2 of this shoot is yet to come, so stay tuned!!

Personal Brand Photography for Small Business Owners

With all the social media marketing going on with businesses all over the globe, it is so so important to have great content to post. Photographers have one form of content easily at their fingertips — photos! But other business owners and marketing teams don’t always have this luxury. And then in addition to your content, it’s also important to express your personality through your brand.

So that’s why a few weeks ago I met up with a couple photographer friends (yes, I know, photographers!) ;) to do some personal brand photography. This was especially great for Emily (Pixels by Emily) because she doesn’t show any sneak peeks of her clients due to her business model. She rarely has timely content to post, so instead we grabbed a bunch of shots of things that define her brand — the color spectrum, coffee, Aperol Spritz, Chucks, her camera, and fashion! I also think to tell a story it is often helpful to have non-face images, so we made sure to get some of her hands working on the laptop, looking at Instagram, and holding a coffee mug.

Kristin, Emily & I call ourselves the Three Amigos. So moving onto Kristin’s (kDarling Photography) portion of the photo session… she has recently adopted a very strong film photography routine into most of her sessions. So we knew we had to incorporate her “other children” — her medium format and her 35mm camera bodies. Kristin is making an effort to put herself into her social media a bit more, so having these closeups, and some casual headshots is exactly what the doctor ordered. Kristin’s brand is purple hair, muted greens, light & airy images, slogan t-shirts with cardigans, and film.

I adore these two women so much and am so grateful for our lunches together, our ongoing text threads, and our ability to bounce ideas and business hiccups off each other. I’m looking forward to our next lunch together — sushi!! 🍣

Do photos like these feel like something you need for your own business our brand? Shoot me a message and let’s brainstorm your own custom session!