wedding album

The wedding album design and ordering process

Wedding albums should be treasured, heirloom pieces that will stay with you for a lifetime. They are keepsakes that you will show to your children and grandchildren and so should be built to last. I am proud of the albums I create and want to walk you through the process and how the final beautiful masterpiece gets into your hands.

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Following your wedding, you receive the link to your online image gallery where you view, share, and mark favorites. I also make my own list of favorites at the same time, and use those images to create your initial page design. Some people ask if I will take your list of favorites and create the design from that, but that seems to make the process much more challenging and time consuming. By selecting the images myself, I am able to make sure that your album is cohesive and makes sense with your wedding day timeline. It is also important to include detail images and formal family group photos, which sometimes can be overlooked when selecting your favorites. I try to get all album drafts out within 8-12 weeks following the wedding (often much sooner!).


I use a piece of album design software called SmartAlbums that streamlines the design process and allows me to take things into consideration like page bleeds, gutters, horizontal/vertical, page numbers, etc. Templates are available based on exact specifications from my print lab, so there’s never any concern for sizing or cropping being off when I go to print your album. Once I have your initial design done, I send you a link to view the pages and leave me notes for changes, photo swaps, or corrections you’d like. It is super easy!! You simply click on an image, leave some instructions, and then submit the new draft.


Once I have that first round of changes, I send you a new link with the 2nd draft. We repeat the same process and then you have one more round to make final changes as needed. Often my clients love the design as is and sometimes have just a few changes. That is evidence that my streamlined album process works and is super efficient. The last decision you’ll have to make is about the color of your album cover. Most people go with the classic matte black leather, but there are many other options to choose from to suit your personal style and wedding!

Upon final approval, I send the album to the lab and you’ll have it in your hands within 2 weeks! It comes in its own beautiful gray linen box, which is great for taking it along with you to show family and friends. Ideally though I hope you’ll leave it out on your coffee table to enjoy 24-7. :)

I know you will LOVE your new coffee-table style album and will cherish it for years to come.

What happens after the wedding?


Your vows have been shared. The marriage certificate is signed.The cake has been cut, top layer carefully wrapped in layers upon layers of plastic wrap to save for another year.Your guests have all returned home with full bellies, aching feet, and possibly a slight hangover.You’re so happy!You want to relive the day over and over and over again.

So, what happens next?

  1. Watch for a sneak peek!I generally will post a handful of sneak peek images within 24-48 hours.These will be on Facebook with one main image on Instagram, and I’ll try to tag the couple when I can.It’s helpful to have your Facebook name and Instagram handle ahead of time if we don’t already follow each other.

  2. Keep your eyes peeled for your blog post!“On Wednesdays we blog!” I try to blog EVERY wedding by the Wednesday following that wedding (or 4 days later, depending on the day of the week the wedding falls on).In the blog post I talk a bit about the couple, your day, some of my favorite moments, and then showcase about 80-100 of my favorite images that tell your story, with links to all your fabulous vendors.Blogging is the lifeblood of my business, and as a bonus for my clients, it gives you an in-depth snapshot of your day to share with friends and family in a timely manner.Be sure to share the link and collect comments from your friends & family to earn your free print!

  3. Throughout the coming weeks, I will also post favorite images to Instagram, so be sure to watch for those! @hollybirchphoto(I try to remember to use your wedding hashtag when applicable, but don’t always remember… sorry!)

  4. Your gallery is coming!About 3-4 weeks following the wedding, I will send you a direct link to your full image gallery.This is usually about 500-800 images, depending on the a lot of different factors, the main one being the length of time I am there to photograph your wedding.Every image that you see in the gallery will be included on your final download or USB.Downloads are available immediately with a PIN, or the USB will be mailed to you within about a week after the gallery is ready.

  5. If your Collection included an album, you will receive page drafts about 2-3 months following the wedding.I use this neat proofing site that allows you to click on each page or picture and leave your comments for me.Albums include up to 2 rounds of revisions, so I encourage clients to go through the drafts thoroughly and leave comments or corrections for me based on the image numbers from your gallery or USB (the numbers are the same!).

  6. Upon final approval of your album (there’s a nifty “approve your album” button on the site!), I will place the order with my lab in Texas and you’ll receive the album in about 3-4 weeks.

  7. If you’d like any lab-quality prints or canvases, those should be ordered prior to the gallery expiring (usually 1 month).They can be ordered through the gallery or through me.Also ifyour collection included any prints or canvases, I will order them once I know your selections.And if you happened to earn a free print from the blog comments, I will order it at that time as well.

That’s it!At this point, you should have all the final items from your Collection.If at any point you don’t have something, don’t hesitate to email, call or text!Enjoy your first year as a married couple!!