5 Ways To Use Social Media at Corporate Events

Corporate outings can be a hit or miss. A company might spend thousands on team-building activities and networking events only to watch attendees scroll through their phones instead of engaging with colleagues. 

The solution is to strategically use social media at corporate events. Digital platforms create authentic connections and generate valuable content that highlights your organization’s personality.

Create a Branded Event Hashtag

To begin, launch a unique hashtag before the event. This digital thread connects all social media posts from the gathering that will create a unified conversation around it. Employees can share photos and experiences while building a searchable archive of memories.

For instance, fun events for your team in Minneapolis can use a tag like #TeamMplsRetreat2025. You can print them on name badges, display them on screens, and encourage speakers to mention the hashtag during presentations. This simple step turns individual posts into a collective story.

Live-Tweet Speaker Presentations

Keynote speeches and presentations can be used for live social media content. Team members can capture noteworthy quotes and insights during sessions. These live updates engage remote employees and create a record of valuable information shared.

Twitter works well for quick snippets, and LinkedIn suits long-form insights. When speakers share actionable advice or company updates, immediate social sharing amplifies their message to a broad network.

Document Behind-the-Scenes Moments

Allow the personal side of your company to shine through candid posts. If possible, capture crews setting up the venue, catering staff arranging refreshments, and employees arriving with excitement. These authentic moments build emotional connections with the audience by highlighting the effort your team put into the event.

Posting stories on Instagram and making formal LinkedIn posts work perfectly for this content. Share time-lapse videos of event setup or quick interviews with attendees about their experiences. 

Host Interactive Social Media Contests

Boost engagement through contests that require social media participation. A great approach is to encourage attendees to post photos with your event hashtag for prizes, share their favorite presentation quotes, or create short videos about their experience.

If you’re celebrating company achievements, ask employees to share their proudest work moments. For team-building events, create posts about new connections made or skills learned. Winners receive recognition and prizes, and your company will gain authentic user-generated content.

Share User-Generated Content

Expanding on user content, you can curate and repost the best attendee posts during the event. Display selected social media content on screens throughout the venue, creating a live feed of experiences and reactions. This approach validates employee contributions and might encourage others to participate.

Monitor the event hashtag continuously. Repost compelling content to your company’s official accounts. Add thoughtful comments or reactions to show appreciation for employee contributions. 

Planning your social media strategy during event conception makes everything easier. These five ways to use social media at corporate events turn passive attendees into brand ambassadors. Your next corporate gathering can become a catalyst for stronger team connections, increased brand visibility, and authentic content that shares your company’s values with the world.