Holly Birch Photography Blog
Every year, I invest in continuing education for my business, and The Reset Conference is always a standout. From marketing and finances to lighting and posing, it’s an intimate, no-ego space packed with real, actionable insight. I left Chattanooga with pages of notes, a fresh perspective, and a clear plan moving forward (including a Pinterest strategy that’s already working 👀). Here are a few of my biggest takeaways from Reset 2026…
A well-planned brand photography session doesn't just give you a few good headshots - it builds a content library you'll draw from for months. Here's how I approach every shoot in Champaign, IL with social media strategy, real use cases, and images that work across every platform you're showing up on.
If your business has been drawing in too many leads that aren’t actually interested in what you have to offer, you need to change up your strategy. Here’s how.
First impressions shape people’s decisions before a single word lands. What your audience sees in seconds determines whether they stay or walk away.
Small business bottlenecks? Improve daily business workflow with upgrades that support better storage, smoother systems, and more efficient operations.
Learn how visual presentation influences food sales, strengthens branding, and helps small businesses attract first-time and repeat customers.
In the competitive East Central Illinois real estate market, buyers and sellers are choosing their realtor online first. Strategic branding and professional brand photography help Champaign-Urbana and Central Illinois agents build trust, stand out, and stay top-of-mind long before the first showing.
Compare retirement savings for the self-employed—IRAs, SEP and SIMPLE IRAs, Solo 401(k)s, and HSAs—so you can build wealth with flexible contributions.
These kitchen upgrades improve your workspace and lighting, allowing you to cook with greater ease and precision. Get ready to create better content!
Cost-effective printing methods are essential for any growing company. These 7 professional strategies provide clarity on reducing overhead and paper waste.
If you want to ensure people remember the name of your new business, you need to make a splash at your brand activation event. Here’s how to do just that.
Orange trucks on the interstate & free McDonald’s nuggets have helped shape my view of branding. I’m diving into my special sauce (butter & lemon? ;)) and why the lobster works for me despite being in the landlocked Midwest.