Branding photography is a major step in growing your business. It’s an investment that can make or break your visual identity, so selecting the right brand photographer so important.

Starting your own small business is a thrilling mix of possibility and panic. You’re building something from the ground up, pouring your time, money, and creativity into making it work. That’s where branding steps in—the story and experience you’re creating every time someone comes across your business.

The travel industry thrives on connecting people to experiences, but in today’s digitally driven world, even small travel companies must master impactful marketing strategies to stay competitive.

First impressions matter, especially in photography, where clients often choose professionals they trust to capture their most important moments. How you present yourself sets the tone for the client relationship. 

High-quality prints can differentiate your photography business. They create lasting products of your work that clients will treasure for years to come.

Creating the ideal environment for shooting photos at home starts with thoughtful planning and attention to detail. Whether you’re a seasoned professional photographer or a new entrepreneur building your first setup on a budget, you’ll want to ensure your space is functional and welcoming. Here are some practical tips for designing a cozy home photography studio.

Pop-up events continue to offer powerful opportunities for small businesses to connect with their target audience, grow brand awareness, and generate meaningful sales. However, standing out in a crowded venue can be difficult—especially when working with a limited budget.

It’s here! My new studio is up and running in the heart of downtown Champaign! I’m ready for your new headshots, your updated brand sessions, your product photography, and stock photography projects.

Brand photos should be updated often to keep imagery fresh, increase your marketing efforts, and highlight seasonal changes, like product lines, newly added team members, client updates, and offerings. Your brand image reflects your business's evolution, values, and personality.

Discover how Imagen AI has transformed my culling process, saving hours by automatically selecting the best images and learning my preferences over time. With smarter, faster culling and seamless Lightroom integration, it’s a game-changer for photographers looking to streamline their workflow and focus on creativity.

Discover how Aftershoot has revolutionized my photography editing workflow. With AI-powered features like automatic straightening, cropping, and skin softening, it saves me hours while maintaining my unique style. Learn how this tool boosts efficiency and consistency, making every photo edit faster and easier.

As a business owner, staying organized and providing a seamless experience for your clients is key to growth. But between managing inquiries, sending contracts, scheduling sessions, and handling payments, it’s easy to feel overwhelmed. That’s where HoneyBook comes in!