Boutique style educational conference for photographers
Holly Smith Holly Smith

Boutique style educational conference for photographers

Every year, I invest in continuing education for my business, and The Reset Conference is always a standout. From marketing and finances to lighting and posing, it’s an intimate, no-ego space packed with real, actionable insight. I left Chattanooga with pages of notes, a fresh perspective, and a clear plan moving forward (including a Pinterest strategy that’s already working 👀). Here are a few of my biggest takeaways from Reset 2026…

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More Than a Headshot: Why Realtors Need Strategic Brand Photography
Holly Smith Holly Smith

More Than a Headshot: Why Realtors Need Strategic Brand Photography

In the competitive East Central Illinois real estate market, buyers and sellers are choosing their realtor online first. Strategic branding and professional brand photography help Champaign-Urbana and Central Illinois agents build trust, stand out, and stay top-of-mind long before the first showing.

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