CASE STUDY

ImageWorks Design Studio

Commercial work for:

IdeaWorks

Ginger Ale’s is one of my recurring clients that needs a constant stream of new image content. A lot of their marketing revolves around seasons and holidays, so we are usually working 2-3 months ahead of any events.

For Ginger Ale’s projects, I am generally working directly with their marketing team and one of the co-owners. They provide me with a product list ahead of time and then I assist with gathering props and prepping the lighting and backgrounds. We often work with in-house staff as models and hand models as well.

It’s been fun to see this company grow since I first came to know them, as they now have 9 franchises across southeatern Illinois.

Keywords

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Professional

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Where we started

Client Objectives

Goal #1

Sales & growth

Capitalilze on the momentum the client received from the initial Kickstarter campaign; improve visuals across website and socials and ensure consistency and cohesion going forward

The Planning Process

Session Prep

Drumroll, please…

Goal #2

Consistent content

Create eye-catching images of the cases and accessories that capture the essence of the brand and the motivation behind it; generate clean, colorful images and videos that show off the products

Together with the client and the project manager a shot list was created for each session, listing out each individual product that needed assets. Usually a separate shot list was created for both photo and video to help with organization and to make sure items didn’t get missed. A planning call usually happened a week or two prior to the session and goals were outlined so everyone was on the same page.

A large piece of the puzzle for OpenCase is models (both full person and hands). Each model was provided with a suggested clothing list and instructed to come with clean nails. The project manager created a spreadsheet to keep the models, locations, and scheduling organized. I often assisted in securing models, locations, and sourcing props.

The Results!!

Goal #3

Audience engagement

Drive traffic to the website, online shop, and socials to promote company growth; reach new target audiences for increased sales and revenue; gain reputation and following within the tech community

I had the pleasure of working with Holly, and I can confidently say she is an exceptional photographer. From start to finish, her creativity and artistic vision truly stood out. She has an incredible eye for detail and effortlessly captures moments in a way that is both unique and beautiful.

Don’t take my word for it…

What Ginger Ale’s co-owner Julie said: